10 Tips for Accelerating Your Pipeline
The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).
Contrary to popular belief, marketing is just as responsible for the health of the sales cycle as the sales team. Marketers have far more power over the pace of the sales process than in the past, meaning that when it comes to speeding up (or slowing down) the length of time it takes for a prospect to pass through the sales funnel, both teams should be held accountable.
This white paper will walk you through ten ways that marketing automation can help you shorten the length of your sales cycle – without the additional investment in time and resources.