1. Know your target audience
Visualize your audience. Who are they? What are their pain points? By understanding their challenges, you can tailor your message to their specific needs and write copy that motivates them to act.
2. Write a strong subject line
Your subject line will drive recipients to open your email, delete it, ignore it, file it, or filter it as spam. Make sure your
subject line communicates your message precisely. Most importantly, keep it short and sweet.
3. Focus on benefits
List the benefits of your product or service, rank them in order of importance, then pick the top 2 or 3 to talk about. Your
readers are spending precious time to read your email; make sure it’s worth their while.
4. Be clear and concise
You only have a few seconds to grab your recipient’s attention — do it with a simple, powerful message that clearly states
who you are and how you can help.
5. Break up the copy
Recipients should not have to wade through long sentences or big sections of text. Use subheads to help recipients
focus on important details, and bullets to quickly explain the benefits of your product or service.
6. Inspire action
What do you want your recipients to do? Read an article? Call or email? Buy something? Make it easy to do business
with you by including a clear call to action.
7. Use strong words
Experts agree these words can pack a powerful punch in email marketing: You, your, discover, free, healthy, easy,
introducing, gain, new, money, advice, results, sale, proven, benefits, effective, save, value, now, win, right, why, most,
safe and guaranteed.
8. Create a sense of urgency
An expiration date can often move the procrastinator from prospect to customer. You have to give them a reason to buy
your product, and a time constraint could be the extra motivation they need.
9. Use testimonials
Word of mouth is an excellent way to sell your product or service. Ask your favorite customers to write testimonials about
their experiences with your company, and feature it in your next email campaign.
10. Mind your Ps and Qs
Always use a spell checker and proofread your content for er
