6 Business Cards Tips to Strengthen Your Brand
If you want to really strengthen your business’s brand as a whole, it is important that you design a business card that is unique and visually stunning. There are a lot of different tips that you should follow when it comes to business card design, and they can really help you with bringing in more customers. The business card you use will be very important because it is often the first impression that people get of your business. Here are 6 Business Cards Tips to Strengthen Your Brand to help you grow your business.
1. Keep it Clean
A clean, uncluttered design is always best when it comes to business cards. You want the people who get your cards to be able to actually read them clearly, so you don’t want too much clutter. The cleaner your card’s layout is, the more effective it will be overall. You don’t want to pack your card with fancy graphics or too much text, because it will be a huge turn off for those who receive it.
2. Focus on the Details
The seemingly small details like the size and orientation of your card will be crucial, so you don’t want to look past them. The majority of business cards are approximately 84 x 55 mm. While you can certainly choose to make your business cards larger, this is probably a bad idea. You don’t want your cards to be too large, but you also don’t want them to be too small. The landscape format is a good choice for your business cards, as this is what most businesses use and what many people have come to expect.
3. Look for Great Deals
There are lots of different websites that you can go through on the internet to save money on your business cards. Cheap business cards can save you money while still satisfying all of your needs. If you want to save as much money as possible for your business, it is important that you explore some of these options.
4. Be Subtle with Your Use of Color
There is nothing wrong with using color in your business cards, but you don’t want to go over the top. If you want people to take your business seriously, you shouldn’t go crazy with your colors. While some people are tempted to use all sorts of bright colors to grab people’s attention, it will create the wrong impression.
5. Come Up with a Unique Design
It’s important that you take the time to come up with a unique design for your business cards so that they really stand out from the competition’s. Although this might take a little bit of time, it is well worth it when you consider what it can do for your brand.
6. Add Government Certifications on the Back of Your Card
Some business fails to do this. This is very important if you want to sell it to a governmental entity. They need to know you are a small business, a woman or minority business, a veteran or disabled veteran, this will move you up the line in their vendor pool and slate you for a contract, 23% of every dollar the government spends goes to small businesses. Add your small business and minority designation, add your sam.gov registration and your nasci codes.
There is nothing quite like attractive business cards to give people a great first impression of your company. No matter what your business happens to sell, you will need to have aesthetically pleasing cards that will set you apart from everyone else in the industry.