from our Asset Based Lending Company in Sacramento, CA
Asset Based Lending – Sacramento, CA

In today’s market, the term small business loans has become synonymous with a lengthy drawn out process, requiring complex documentation that will probably not receive approval. It almost seems as if banks are looking for ways to say no, and it’s no surprise why the demand for traditional financing has gone down. Simply put – it’s a headache.

Sacramento is the oldest incorporated city in California, settled between the confluences of the Sacramento and American rivers. It was founded in 1849 and there are many reminders of the history of the city including Sutter’s Fort, Old Sacramento, and remnants of the original ground level of Sacramento. It experienced explosive growth when gold was discovered in 1848 in nearby Coloma, and the gold rush that followed was the largest human migration in history. Currently it has a population of 490,000 in the city and over two million in the metropolitan area.

The pace of life is somewhat slower than in other large Californian cities, and the people are generally warm and friendly. According to Time magazine Sacramento is the most diverse city in the USA. The city used to be an affordable place, but it suffered from the San Francisco Bay Area’s dot com rise and fall, and real estate went from undervalued to overvalued. The market is correcting itself so property values in most neighboorhoods have leveled off while others are dropping to more reasonable valuations.

We at Apple Capital Group have recognized the challenges that small and medium size businesses are faced with when it comes to financing, and we have created a program for business loans that is simple, quick and easy to get approved.

How did we do this, you might ask? We achieved this by creating a drastically different underwriting model than that of traditional lenders. While banks put all the weight on personal credit, value of collateral, debt to income ratio and overall profitability of a business … we put most of the weight on a business’s efficiency and its potential.

The entire funding process, or funding experience, as we like to call it, in most instances is between 2-5 business days. We understand that most small and medium business owners are extremely busy and already have many daily duties. Receiving business loans should not be an additional chore, and we’ll make sure it isn’t by making the process as easy as possible..