Apple Capital created a new division called Start Up Leasing in 2007. Start Up Leasing addresses the needs of the ever growing population of new businesses in the US. They cater to businesses under two years of age.
Apple Capital started this new venture because they believe that small business is the backbone of America and that tomorrow’s Fortune 500 companies are just starting.

In 2011, Start Up Leasing financed equipment up to $750,000 for a start-up business to $3,000 for a software system. While the companies were all very diverse, they had one thing in common. No banks would finance them.

Start Up Leasing can fund between $20,000 and $150,000 depending on the program.