Integrated Marketing For Your Business
This 3-hour Workshop gives you basic Integrated #Marketing, Offline & Online (Digital), knowledge and terms that you need to begin to market your company and its products or services. Here are some ways you can integrated marketing for your business.
You will learn:
- What is needed for your marketing strategy and plan
- What branding is and why it is important
- Define your target audience.
- Channels in marketing, including social media
- Which social media platforms may be best for your company
Integrated Marketing is about unifying your brand’s messaging across multiple marketing channels – offline and digital. Marketing makes people aware of your business and attracts them to buy your products or services. In this Workshop, we educate you to be able to make informed decisions about what marketing you need and in what channels. You need to be where your target audience goes.
SCORE’s Martha Osborn will walk you through what is needed for a marketing plan and strategy. Learn how to research your competition and define your target audience. You will learn about the different choices available for marketing channels, offline and digital (website, social, search engine optimization). #marketing #SBA #SCORE
Martha Osborn presents the content of this marketing workshop and has worked with start-ups, small, medium and Fortune 500 companies in multiple industries as an employee, contractor and consultant. Her experience as the Digital Marketing Project Manager for a retail store chain, and her success as a marketing consultant proved that she has what it takes to successfully brand and market products and services! She is a SCORE Mentor.
Linda Williams, SBA’s Economic Development Specialist opens this workshop with a brief introduction to SBA Programs and Services, and ways that your business can benefit from resources available to you. She has experience in the publishing and healthcare industries in both marketing and sales capacities.
Cost: $40 Payable to SCORE, a Resource Partner of SBA.
March 19, 9:00 am to 12:00 pm
15301 Spectrum Drive, #125
1st Floor Meeting Room (Lobby)
Addison, TX 75001