Marketing/Media Planning for Sm Business

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SCORE Workshop

Marketing/Media Planning for Sm Business

Public Relations for Small Businesses

(2 workshops – one day)

June 4th, 9:00am and 1:00pm

Prerequisite 1):

Completed business plan: The goal of Marketing/ Media planning is to build on your current marketing plan

Prerequisite 2):

In order to attend the Public Relations workshop, you must attend the Marketing/ Media Planning workshop as the research completed in that workshop will be used in this workshop.

Single workshop – $60, Both workshops – $100

(special discounts for Chamber Members)

Must sign up by June 1st!

SCORE – Dallas Chapter

These two half day workshops are being offered for the first time. The two workshops build upon one another and thus the reason for attending the Marketing/Media Planning workshop first. If you’re only able to attend the morning session we’ll be offering these two workshops again later in the year. You must have written your business plan before you come!
Reserve Your Seat: Register Now

Register Today!

Marketing/Media Planning for Small Businesses

(9:00am – 12:30pm)

Learn about setting up a Marketing Decision Support System for your small business. Stop missing opportunities! Bring your laptops. At the end of the day you will have a great understanding of what to do and how to do it and you will have a good start on your small business marketing plan. Outcome: Marketing/ Media calendar, Media Kit including a corporate brochure/ fact sheet, ideas for public relations campaigns and more.

Public Relations for Small Businesses

(1:00pm – 4:00pm)

Learn about how to gain access to free press. Public Relations activities are very important to your growth as a small business. Learn the right way to approach reporters and about the steps required to get your story into consideration. We will show you how to write a press release, how to find reporters that may be interested in your type of story and what kinds of stories may be used. Bring your laptops. We will give you a template and show you how to do the research, and methods for contacting reporter. Outcome: Press Release template, method for finding potential reporters that may be interested in your story and calendar for action in finding media opportunities. You will also receive media training to help you assist reporters by providing all the information needed to help write the story.

Special Bonus: For all participants of both Marketing/Media Planning for Small Business and Public Relations for Small Business will be part of a drawing for a free image package to be created by StudioTribe, a creative imaging and advertising services firm in Dallas, TX. The value of the package is $2,000. Go to http://www.studiotribe.com to learn more about this SCORE client and how they will help you develop a professional image. The drawing will take place in September 2014 and all companies who participate in these two courses from June through August will be eligible for the drawing. Only one package will be awarded. More information will be published on the actual components in the package.

DATE: June 4th, 2014

LOCATION: Visit Addison, Remington Conference RM
REGISTER NOW: registration link

Guest Speaker

Terry Toomey – has been in Marketing and PR for over 25 years. She is an MBA graduate of Syracuse University. She has worked for multi-national companies and ran her own company, Paladin International in Washington DC for about 10 years. While running Paladin, she also created a radio show “Business and Technology Insider” which focused on helping small businesses learn more about doing business with the federal government. She was recognized by SBA as Journalist of the Year in 2004. Terry is a new member of SCORE Dallas