Marketing/Media Planning for Small Businesses
(9:00am – 12:30pm)
Learn about setting up a Marketing Decision Support System for your small business. Stop missing opportunities! Bring your laptops. At the end of the day you will have a great understanding of what to do and how to do it and you will have a good start on your small business marketing plan. Outcome: Marketing/ Media calendar, Media Kit including a corporate brochure/ fact sheet, ideas for public relations campaigns and more.
Public Relations for Small Businesses
(1:00pm – 4:00pm)
Learn about how to gain access to free press. Public Relations activities are very important to your growth as a small business. Learn the right way to approach reporters and about the steps required to get your story into consideration. We will show you how to write a press release, how to find reporters that may be interested in your type of story and what kinds of stories may be used. Bring your laptops. We will give you a template and show you how to do the research, and methods for contacting reporter. Outcome: Press Release template, method for finding potential reporters that may be interested in your story and calendar for action in finding media opportunities. You will also receive media training to help you assist reporters by providing all the information needed to help write the story.
Special Bonus: For all participants of both Marketing/Media Planning for Small Business and Public Relations for Small Business will be part of a drawing for a free image package to be created by StudioTribe, a creative imaging and advertising services firm in Dallas, TX. The value of the package is $2,000. Go to http://www.studiotribe.com to learn more about this SCORE client and how they will help you develop a professional image. The drawing will take place in September 2014 and all companies who participate in these two courses from June through August will be eligible for the drawing. Only one package will be awarded. More information will be published on the actual components in the package.
DATE: June 4th, 2014
LOCATION: Visit Addison, Remington Conference RM
REGISTER NOW: registration link