Social Media Working Together with Trade Shows
As marketing strategies become more complex and utilize different tactics it’s necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing budget if there is a high ROI. Trade show marketing is considered to be a traditional form of marketing a business whereas social media is still somewhat “new” but that doesn’t mean that the two can’t work together or should be operated in separate silos. Utilizing social media should now be a component of an overall trade show marketing campaign. Social media can be used before the actual event to generate interest in the event. Share how you are preparing for the event and what your role at the trade show will be CLICK HERE TO READ MORE
