Social Media Workshop
October 18, 2014
9:00 am to 11:00 am
Limited seating, please RSVP early. We recommend bringing your laptop or tablet for hands-on experience.
This interactive workshop will cover:
• The 5 components of a business Online Presence
• How to use Facebook to post, add pictures & schedule posts
• How to use Facebook Insights
• How to use Facebook’s Social Graph Search
• How to share in Facebook Groups
• Why it’s important to Like and Follow other pages
• How to compose a Tweet
• How to use Hashtags
• Why a Google+ page is important
Presented by:
Catherine Peña
Catherine is a digital marketing and communications leader successful in creating and developing online marketing branding initiatives that drive bottom-line results. She speaks throughout the DFW Metroplex on the necessity of one’s consistentOnline Presence. She shares why it’s important to have a mobile responsive website, an engaging social media strategy and an awareness of the latest trends.
Catherine built her first website in 1998 for USA Weightlifting and was a Web Developer with the United States Olympic Committee during the 2002 Salt Lake Olympic Games. She obtained her undergraduate degree from Texas A&M University and her MBA from the University of Phoenix. Catherine currentlyvolunteers as a SCORE mentor.
NOTE: This is not an advanced class and it will not cover Facebook Ads, Twitter Ads, or Google Ads. Participants will gain useful knowledge on
how to utilize Facebook, Twitter and Hootsuite and learn why it is important to have a strategic social media plan for their business.
Location:
Fort Worth Business
Assistance Center
1150 S. Freeway, Suite 116
Ft Worth, TX 76104
(817) 871-6002
