| 1 | STEVE JOBS, by Walter Isaacson. (Simon & Schuster, $35.) A biography of the recently deceased entrepreneur, based on 40 interviews with Jobs conducted over two years. | ||
 Buy | |||
| 2 | THE POWER OF HABIT, by Charles Duhigg. (Random House, $28.) A Times reporter’s account of the science behind how we form, and break, habits. | ||
| Buy | |||
| 3 | IMAGINE, by Jonah Lehrer. (Houghton Mifflin Harcourt, $26.) An account of the science of creativity argues that it is not a gift but a thought process that can be learned. | ||
| Buy | |||
| 4 | THINKING, FAST AND SLOW, by Daniel Kahneman. (Farrar, Straus & Giroux, $30.) The winner of the Nobel in economic science discusses how we make choices in business and personal life and when we can and cannot trust our intuitions. | ||
| Buy | |||
| 5 | MOBILE WAVE, by Michael Saylor. (Vanguard, $25.99.) A high-tech entrepreneur discusses the transformative potential of mobile computing. | ||
| Buy | |||
| 6 | THE PRICE OF INEQUALITY, by Joseph E. Stiglitz. (Norton, $27.95.) A winner of the Nobel in economics examines the consequences of America’s growing inequality for democracy, policy and globalization, and argues that it is not inevitable. | ||
| Buy | |||
| 7 | UNINTENDED CONSEQUENCES, by Edward Conard. (Portfolio/Penguin, $27.95.) A former managing director of Bain Capital and a major Romney contributor argues that growing income inequality shows the American economy is working. (†) | ||
| Buy | |||
| 8 | * | THE TOTAL MONEY MAKEOVER, by Dave Ramsey. (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host. (†) | |
| Buy | |||
| 9 | THE $100 STARTUP, by Chris Guillebeau. (Crown Business, $23.) How to build a profitable start up for $100 or less and be your own boss. (†) | ||
| Buy | |||
| 10 | THE 4-HOUR WORKWEEK, by Timothy Ferriss. (Crown, $22.) Reconstructing your life so that it isn’t all about work. (†) | ||
| Buy | |||
| 11 | * | HOW WILL YOU MEASURE YOUR LIFE?, by Clayton M. Christensen, James Allworth and Karen Dillon. (Harper Business/ HarperCollins, $25.99.) Tools for finding meaning and happiness. (†) | |
| Buy | |||
| 12 | YEAR UP, by Gerald Chertavian. (Viking, $26.95.) A former Wall Street banker describes the program he founded that trains young urban adults for jobs. | ||
| Buy | |||
| 13 | GREAT BY CHOICE, by Jim Collins and Morten T. Hansen. (Harper Business/HarperCollins, $29.99.) The characteristics of companies that succeed in hard times. (†) | ||
| Buy | |||
| 14 | LEAN STARTUP, by Eric Ries. (Crown Business, $26.) An approach to creating start-up companies inspired by lean manufacturing methods. (†) | ||
| Buy | |||
| 15 | CHARGE, by Brendon Burchard. (Free Press, $26.) Ten human drives that make you feel alive. (†) | ||
| Buy |
About the Best Sellers
A version of this list appears in the August 12, 2012 Sunday Business section of The New York Times. Rankings reflect sales for July 2012.
