What Every Customer Expects in Your Emails
Novice or pro—all e-marketing professionals need to know how to connect with customers that interact with the brand, and that begins with transactional email. Transactional email directly corresponds to an action the customer has taken, and offers unique opportunities to upsell and promote your brand. Did you know transactional emails have some of the highest click-through rates and bring in 288% more revenue than bulk mail?
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