Averages are a funny thing. We’d like to believe they can tell us how we will perform; where in every other area of business we aim to be “above average”, there’s some comfort in knowing that “average” is there – that should we fail to be extraordinary (and that’s what Teknicks really pushes our clients toward) , we can always expect “average”.
But what’s the average return on an inbound marketing campaign?
Most experts generally agree on a more conservative number of 1% – 3% conversions on your total website traffic.
An obvious conclusion is that if you have 300 visitors a month, you should expect 3 conversions at a 1% rate. But the power of even a single-digit percent change in conversions – the kind that can be yielded by conversion rate optimization and a hard look at your content – could change that number to 6 –twice the conversions. As you can see, conversions scale quickly, making optimizing your conversion channels a rather important (and lucrative!) undertaking.
It’s a tough number to measure – because there are so many different channels.
For example, experts agree that an average conversion rate for email marketing is 1% – 5%, while conversion rates on social media and SEO are very difficult to measure because they rely so much on what happens on your website. Conversion rates are also going to vary heavily from industry to industry depending on competition, commitment level required by the buyer and so on.
Even so, it’s helpful to have an idea of what you might expect from an inbound marketing campaign.(READ MORE)